The connected customer
Brand socialization, thread or opportunity?
Social networks have revolutionised the way people communicate and share information. In the space of a decade, social media channels have transformed how brands engage with their audience. A totally new two-way dialogue is visible to anyone and has profoundly changed the way advertisers – and in turn their agencies – interact with customers, underlining the need for quality content building. Time to assess what is bound to be an irreversible process. Three speakers will offer different perspectives on the issues involved, with ample time allowed for questions from the floor.